The right touch for the
right product sets the customer's imagination
ringing.
Art Direction:
Superior expertise in understanding and exploiting the printing press has enabled Erkel
Associates to achieve something of legendary status in the print
community. Our unabashedly hands-on techniques have repeatedly made our
client's printed goods look spectacular. And many people agree with
this: Erkel Associates is the only agency in the State of Virginia to
win the highest print award twice for the same client, Henkel Harris.
And the last time we printed their catalogue it went on to garner a
Gold Ink award and be recognized as one of only five catalogues in the
nation to win the SAPPI International Printer Award in 2001. This all
reflects immediately on our Art Direction and print supervision. We
understand the limitations of the media and get the best out of it
continuously.
Graphic
Design: What makes something stand out in a sea of
increasingly prolific imagery? Great graphic design. Erkel Associates
long ago mastered world-class design and utilized it for our client's
benefit. We are not a theme agency, one that can only produce one style
of design. Erkel Associates is a robust and dynamically creative group
of image professionals with a very broad spectrum of design expertise -
stylistically rich and well versed in current and past trends. This
gives our clients peace of mind that what we design for them will have
longevity in the marketplace and not blow through with the next 'big'
thing.
Copywriting:
Talk may be cheap but good copywriting isn't. It costs to
develop a thorough and thoughtful body of descriptive copy that
accurately meets our client's needs. Clever headlines that capture the
imagination of the reader or viewer are the targets of our efforts. Our
client's benefit from our international approach to marketing and
product building, and we get to cross-pollinate cultural icons with
decidedly successful results.
Color Engineering and
Compatibility: Erkel Associates could not have been as
successful at the awards banquets if it wasn't for our in-house color
expertise. We handle all high-resolution images in-house and produce
near perfect color at the first proof. This means real value at
pre-press where spending a fortune has been traditional. Erkel
Associates is known for its image magic and remarkable 'saves'. One
client even had us change the finish on an entire line of furniture
(multiple room shots and products), which we accomplished so
realistically that no one outside of the project committee could tell
the difference. This is not a casual achievement.
Packaging Design and
Prototyping: With our in-house 3D capabilities we can
rapidly show our clients what their product box will look like and
offer multiple suggestions refining the process. Whether software or
product packaging, all of our expertise in the print media is brought
to bear at press time.
Multimedia Presentation:
When our clients need a special differentiating
presentation we are quick to offer the highest level of software
solutions available. Whether it requires a Director™ quality setup,
Flash graphics, or enhanced PowerPoint we build thrust into our
client's pitch and it pays off for them with tangible
successes.
Print Production
Supervision: Superior print or packaging results are
direct effect of vigilant oversight. At press, when everything comes
together in a hurry, experience is the safeguard. Whether the press is
operating at highest efficiencies or is limping along, Erkel Associates
has the expertise to make that machine get the best results for our
clients. Whether the printer is going to get the job again depends on
their response to crisis, and when a crisis happens Erkel Associates
has proven it can handle the situation creatively, minimizing the
impact on our clients. What goes on at press time is not for the
faint-hearted.
Magazine Design:
Our philosophy on magazine design is simply a continuation
of our overall design theory. Make it stand out! Make it readable, and
give it panache that the market sector it is targeted at will
appreciate. Once again, comprehensive color work is essential to
success and Erkel Associates covers that territory easily.